Growing up in multiple cultures, such as snowboarding, surfing, skateboarding, motocross, and anything that crossbreeds, I’ve always been fascinated to the roots of each culture and not the surface, the mainstream, the medals, the wins the sponsors. All of that isn’t what makes why you do it. It may motivate you to be better, but when you dig deep, it’s from the soul.

Midshralp is a representation of my lifelong lead into this brand and culture. The word Shralp comes from the roots of surfing, which lead into skateboarding snowboarding, and whatever else life has to give. It could be motocross, doing good at a job, partying, or school. It’s all about you doing the best you can do and doing it because you love it. It’s if you want it but more than anything it’s a lifestyle. It’s a positivity and lifestyle to make the best of whatever is in front of you. Even if you’re in a bad situation, bad place you make the best of it, you are ripping, which is lingo for doing great. Basically stems down to SHRALPING.

The culture has always brought out the name shralping for me and many others. This brand is made to please, our forever slogan is “Universal 2your CULTURE”. If you are happy with what you’re doing and you’re doing it well just consider yourself shralping! Midshralp a.k.a. middle of shralping.

Peace and love forever Shralpino/Shralpina